Batuhan Kadoğlu

01Lynda Kids: Subscription, Membership and Connected Device Platform (lyndakids.com)

• Designed a five tier subscription entitlement system mapping Shopify customer tags to profile, usage, and history limits; led the transition to pooled family allowances while preserving backward compatible limit resolution.
• Architected a customer dashboard within the Shopify Liquid theme using JavaScript ES modules, client side routing, and a shared state store, delivering app like account navigation without a separate frontend build pipeline.
• Implemented authentication and customer profile synchronization between the storefront and backend, including request signing with HMAC using SHA256, JWT refresh and revocation, and profile updates that account for time zones.
• Delivered automated cart discounts through a Vercel serverless service using Shopify Admin GraphQL, with rate limiting, token caching, discount code collision retries, and offer expiration and cooldown controls.
• Built customer interfaces for connected device status, conversation history, on demand audio playback, and usage tracking, with scoped dashboard styles isolated from the storefront.

02Arditi Collection: Premium DTC and B2B Storefront (arditicollection.com)

• Developed and maintained an Online Store 2.0 furniture storefront, extending a commercial theme across product and collection templates while preserving existing extension points and Theme Editor schema compatibility.
• Architected a reusable materials specification system spanning fabrics, leathers, stones, woods, and finishes, with shared category and color filtering, detailed modal views, and mobile interaction support.
• Built product page functionality covering variant and SKU selection, grouped media, 3D and AR support through Shopify XR, availability and lead time messaging, and trade pricing based on customer tags.
• Developed coordinated product discovery across search and collections, combining live suggestions, shared faceted filtering, contextual navigation, mobile filter controls, and persistent grid preferences.
• Standardized registration, quote requests, trade applications, and project submissions through reusable form components with validation, file uploads, serverless submission, and reCAPTCHA protection.
• Integrated third party tools for an AI assistant, live chat, product search, and dynamic product options, coordinating script dependencies and GTM dataLayer event tracking.

03Across Both Storefronts

• Consolidated duplicated Liquid into reusable snippets and standardized Theme Editor schemas so merchandising teams could configure storefront sections, with consistent linting and formatting across both codebases.
• Optimized storefront resource loading through prioritized hero media, deferred noncritical third party scripts, and image loading based on viewport visibility.
• Built reusable structured data generators for products, collections, articles, FAQs, and breadcrumbs to support technical SEO across both storefronts.

• Built responsive UI components, reusable page templates and API driven content integrations; implemented Google Tag Manager tracking and on page SEO improvements; refactored legacy frontend code into maintainable modules.